Dilution of Mass Media Leads to Increased Demand for Alternative Digital Communications
“In an era of booming consumerism, marketers’ task of effectively communicating with their target audience is paramount. As advertising rates continue to climb, media clutter and low audience attention spans have diluted the effectiveness of traditional print and television media. Consequently, in focusing on a more personalized target market, marketers have raised their spending on non-media channels such as digital signage, telemarketing, direct mail, and e-mail. While the ability of digital signage to enhance brand image using specific full motion video messages at opportune moments makes it a highly efficient medium, the increasing popularity of 'do not call' lists and e-mail spam filters further add to the enormous potential of this medium.”
- marketresearch.com
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• Over 1.2 billion people worldwide use mobile phones, with a daily volume of over 40 million text messages, mobile marketing revenues are expected to hit $24 billion by 2013
• Frost & Sullivan forecasts digital signage market revenues of $3.7 billion by 2011
• eMarketer predicts that in 2009 over $2 billion will be spent on social network advertising worldwide growing to $3.8 billion in by 2011
• Frost & Sullivan forecasts interactive kiosk market revenues of $2.67 billion in 2013